Usability Design / Ergonomics

User interface design and ergonomics is concerned with ensuring that a product is simple, easy, natural, and safe to use. It addresses all aspects of the product's design including its weight, size and feel and how the product will interact with the human body.

Rigorous study of human beings in environments of interest provides the designer with an understanding of what issues the user may currently face and/or what issues have been or can be resolved through the product design process. Techniques such as using anthropometric data (human sizes) and ethnographic research (interview and observation with prototypes) help us to achieve this.

Today many products are differentiated through the development of the user interface and ergonomics alone; the simplicity of a new MP3 player or the innovation of a new chair designed to reduce the likelihood of RSI are good examples.

Procreate strongly believes that elegant, user-focused design is a major factor in delivering a product’s competitive advantage, particularly in today’s increasingly cluttered market. We are experienced in developing user interfaces for a broad range of applications and we consistently apply the best international practice in ergonomics, usability and user-interface design in all that we do.