Product Design & Development

From a Great Idea to a Finished Product

Every great product starts as a great idea. However, there are always far more great ideas than there are great products. We work with you to assess the potential of your idea and to transfer it from being a concept into a reality. This can start over a coffee and continues through a journey that will ultimately see your product designed on paper and as a 3D computer model.

While our discipline is design, we are also businessmen. Making sure that your design is commercially viable is part of the assessment process. This includes meeting international best practice and working with you to ensure you maximise your return from the development investment.

The Product Design Process

There are two main disciplines involved in the product design phase of a new product development project:

• Industrial Design – an ‘outside-in’ approach that combines the knowledge of ergonomics with artistic skill to create attractive, user-friendly, innovative products.
• Mechanical Design – an ‘inside-out’ approach that is focused primarily on how the product functions.

To achieve truly great product design, these two disciplines must be in balance. At Procreate, we benefit from having both disciplines under the same roof. It allows us to focus on delivering excellence across the board to ensure the products we design fulfil every aspect of the design specification and can be manufactured efficiently and reliably.

This is a consultative process and the development of prototypes at relevant stages of the project gives our clients the ability to take a hands-on approach to considering the options available to them in terms of how the product looks, functions and will be manufactured.

Once a concept has been finalised Procreate also has the expertise to drive the tooling process which ensures that the design you have signed off on is what you will receive off the production line. This has also led to Procreate having a greater involvement in the manufacturing process than most design houses. You can have confidence in our ability to deliver on what we design in the most cost-effective and environmentally efficient means possible.