Industrial Design

Industrial design focuses on the interfaces between a product and its users - these may be physical or visible - and how they affect the user's interaction with the product.

Industrial design is concerned with the product aesthetic and usability and addresses the market that the product is targeting through appropriate application of form and function.

The aim of industrial design is to ensure the product delivers the maximum benefit to its users - at a functional level as well as at aesthetic and subconscious levels.

Good industrial design will ensure that a product stands out from competitors, is a pleasure to use and aligns with a company's brand. It can add considerable value to that product, which is often realised in increased market share, greater profitability or lower cost-of-sale.